The task was to create a sophisticated and elegant logo for the Websitelady brand, which would embody professionalism, femininity and modern sensuality. The main concept was to develop a monogram of the initials “W” and “L”.
My approach involved choosing traditional fonts with delicate shapes and thin lines. However, I also openly considered italicized or handwritten fonts. For the letter “W” I chose Cormorant Garamond, which has beautifully balanced proportions. However, after looking at several variants of the letter “L”, I realized that none of the fonts fully satisfied my requirements, so I hand-drew it, making a delicate loop that adds uniqueness and lightness to the overall design. This custom addition became a defining element of the logo, emphasizing the femininity and expressiveness of the monogram.