Logotype
Label design for the room spray against animal odor
About project
During this project, I took on the task of creating a label design for a range of interior sprays carefully formulated to remove animal odors - four different scents in total. The client's main goal was to create a minimalist label design that was defined by a balanced use of colors, but had its own unique character.
This project was particularly important as it marked the launch of a new product line. The project required more than just developing a design that would meet the client's strict and minimalist aesthetic tastes; it also required developing a unique visual identity for the new line of room sprays. Guided by the intricacies of the creative process, I worked hard to create a visual language that would become synonymous with the brand, exceeding the client's expectations. This assignment was an important step in bringing the client's creative products to a demanding market, a clear step towards building a strong and sustainable brand.
This project was particularly important as it marked the launch of a new product line. The project required more than just developing a design that would meet the client's strict and minimalist aesthetic tastes; it also required developing a unique visual identity for the new line of room sprays. Guided by the intricacies of the creative process, I worked hard to create a visual language that would become synonymous with the brand, exceeding the client's expectations. This assignment was an important step in bringing the client's creative products to a demanding market, a clear step towards building a strong and sustainable brand.
2024
- Concept development
- Client review and refinement
- Full label design
- Series adaptation
- Print-Ready preparation
- Mockup development
Stages of work
Design options
At the initial stage, we created several variants of the label front design, focusing on clean lines, restrained typography and a muted color scheme. The concept was based on color as a key design element, a kind of marker that best emphasizes the name and smell of the spray.
The goal was to develop a universal label template that allows you to represent different product categories while maintaining a single style of the product line, without requiring significant changes for each variant.
The goal was to develop a universal label template that allows you to represent different product categories while maintaining a single style of the product line, without requiring significant changes for each variant.
Selected
design
design
The client chose a design where the spray name uses the same font as the brand. The fragrance description was placed on a colored background for visual distinction. The only requested change was adding a dog paw emblem. After approving the front label, the back label was designed and approved, providing essential information like product composition, usage recommendations, warnings, expiration date, and company details to keep consumers informed.
Other works