Waterpulse
restyling, print & identity touchpoints
About project
2021
Waterpulse is a brand in the oral hygiene category that is growing in the Ukrainian and European markets. My task was to comprehensively update the brand's visual communication for the Ukrainian market: from adapting the logo to creating printed materials accompanying the product at points of contact with the customer. This case is part of a long-term collaboration that covered several areas and demonstrates the brand's visual language.
Challenge
The biggest challenge in this project was color. The client wanted to use purple as the main brand color, which is difficult to reproduce in printing. This required careful work with the palette, additional printing tests, and careful quality control at all stages of production.
Stages of work
- Logo restyling
- Business card design
- Package design
- Printed materials design
- Product photography
- Exhibition stand concept
Restyling logo
The updated style was implemented in marketing materials: instructions, brochures, business cards. All elements were designed with ease of use, cost-effectiveness of printing, and visual consistency with the overall brand style in mind.
The visualization demonstrates the approximate appearance of a branded stand designed for exhibition space. The concept conveys the brand's atmosphere and emphasizes its recognizability, while maintaining the integrity of the style and key visual elements.
Exhibition
stand
concept
