Disadvantages of the old website design
Children's logo
The logo looks too simple and teenage for a website that caters to an adult audience interested in car rental or leasing.
Services in the form of news articles
The website has blocks with basic services that are designed as if they were news articles. This creates confusion and can disorient users, especially when there is another news section.
Not interesting typography
Typography looks too simple and doesn't attract attention. This makes the site less attractive and modern.
Unclear structure
The website contains a lot of different information, but the structure is not intuitive. It is recommended to clearly divide the information blocks using subheadings and structuring the content into sections.
Lack of a car search function
Users expect to find car search functionality as the main feature of such a site. The absence of this feature limits the convenience and functionality for visitors.
Inconsistent illustrations
The illustrations on the site look different in style, which disrupts the harmony of the design. This can cause users to feel careless or inconsistent with the brand.