CRM-system

Redesign the car rental and exchange comparison platform

About project

In today's fast-paced digital world, it is imperative for businesses to keep up with the latest design trends and technologies. One such company, schlaufahren.de, recognized the need to update its outdated website to improve its visual appeal and improve user interaction. As the professional designer, I had the honor of working on this exciting project, striving to seamlessly combine form and function. In this article, I will take you through the process of redesigning the schlaufahren.de website step by step, highlighting the key elements and strategies that were used to achieve the modern aesthetic and responsive design.

2023

Redesign logotype
Website redesign (for screens 1920 px)
Responsive design
UI-kit

Stages of work

Disadvantages of the old website design

Children's logo

The logo looks too simple and teenage for a website that caters to an adult audience interested in car rental or leasing.

Services in the form of news articles

The website has blocks with basic services that are designed as if they were news articles. This creates confusion and can disorient users, especially when there is another news section.

Not interesting typography

Typography looks too simple and doesn't attract attention. This makes the site less attractive and modern.

Unclear structure

The website contains a lot of different information, but the structure is not intuitive. It is recommended to clearly divide the information blocks using subheadings and structuring the content into sections.

Lack of a car search function

Users expect to find car search functionality as the main feature of such a site. The absence of this feature limits the convenience and functionality for visitors.

Inconsistent illustrations

The illustrations on the site look different in style, which disrupts the harmony of the design. This can cause users to feel careless or inconsistent with the brand.