Kampagnenreiter
webdesign for an online marketing agency
About project
2025
Kampagnenreiter is a German online marketing agency that strives to be a reliable, understandable, and effective partner for small and medium-sized businesses.
My task was to create a modern interface for the new website that would correspond to the brand's updated visual identity and reinforce the company's key values: reliability, simplicity, structure, and humanity.
This was not a redesign of the existing website — the client proposed a new structure and content, so the project involved a complete redesign from scratch.
My task was to create a modern interface for the new website that would correspond to the brand's updated visual identity and reinforce the company's key values: reliability, simplicity, structure, and humanity.
This was not a redesign of the existing website — the client proposed a new structure and content, so the project involved a complete redesign from scratch.
Stages of work
- Wireframe construction
- UI design development
- Brand identity adaptation to the interface
- UI kit development
- JSON-animation creation
- Video instruction preparation for the front-end team
To better understand the client's visual preferences, I created a mood board, based on which we agreed on the stylistic direction: a concise, balanced design with soft graphic dynamics.
While working on the website, I proposed transforming the green check mark — a core element of the visual identity — into a mascot, to bring warmth and a more human connection to the brand. The client supported the idea, and the mascot was brought to life by Ukrainian illustrator Maria Ustymenko.
From
Symbol to
Character
The Birth of a Brand Mascot
Although no full-fledged UX research was conducted within the project, I focused on practical improvements to the user experience through a series of solutions that enhance the convenience of interacting with the site. These include fixed side contact buttons that always remain in the user's field of vision; microanimations for active elements; convenient navigation between service cards with the ability to quickly jump to the desired block; a clear hierarchy of headings and texts; sufficient contrast and a limited palette of fonts and colors. All these solutions were aimed at making the interface visually light, understandable, and intuitive — both on desktop and mobile devices.
Full-Scale
Page Design
What Was Done
Homepage
Datenschutz
SEO-Speakerin
Über uns
Jobs
Kontakt uns
Stellenangebote
SEA-Agentur
Impressum
Thank you page
Pauschalpreis
Local Listing Check
404
Social Media
Suchmaschinenoptimierung (SEO)
Homepage
Mobile version
